Carnival Cruises Jacket

Carnival Cruises

Case Study

Incorporatewear won the contract to supply uniform to P&O Cruises, whose parent company is Carnival Cruises UK, in August 2014. We supply uniform to over 1000 officers across 10 ships. We deliver employees’ uniform via their logistics company Meachers, who manages delivery of all goods to the ships from food supplies to uniform. Meachers deliver the cargo to a ships destination bay, which could be at the Carnival UK base in Southampton or to any port in Europe. These are then loaded on the ship for their next voyage, and the officers collect their uniform from their ships landing bay.

Shortly after winning the account, we started discussions with Carnival Cruises about providing uniform to their new flagship liner, Britannia, which would be the largest amongst their fleet. They needed 100 officers dressed for the ships launch and naming ceremony by Queen Elizabeth II and the Captain of Britannia, Captain Brown. This new range of uniform was completed to coincide with the launch and included an entire new look uniform for both male and female officers.

Fit for a Queen

The uniform was an upgrade of the then-current uniform with a more modern and fresh look, including slim fitting garments and improved quality fabrics. In a tight deadline of just six months Incorporatewear designed, sampled, manufactured and delivered the uniform in February 2015 for the flagship ceremony and launch.

To ensure that all officers were dressed for the launch our Account Manager and Account Administrator from Incorporatewear flew out to where the ship was built – Trieste in Italy, prior to the launch to go and view the uniform and ensure that everything ran smoothly.

The uniform was shipped directly from our manufacturers in Portugal to the ship for all 100 officers, and the representatives from Incorporatewear individually checked and verified all man packs before presenting them personally to each and every officer on board. Spare garments were also taken to account for any size or length changes that may occur, to ensure they would have their complete uniforms. A seamstress was also present to personally tailor the garments to each officers’ individual requirements so that they were ‘fit for a Queen’.

Such was the success of the ‘Britannia’ officers’ uniform in Spring 2016, the new and updated uniform was then produced and delivered out to all officers across the rest of the fleet on a ship by ship basis.

Interested in Working Together?

If you're serious about your staff looking good and feeling great about something they'll be wearing everyday then we're here to help. Contact us to discuss your requirements or see our case studies, showcasing a wealth of satisfied customers who chose Incorporatewear as their uniform supplier.