1996 
Our Founding
1996 marks the beginning of our journey, with the founding of Incorporatewear Ltd.
Armed with a small but expert team, we had large ambitions for transforming the workwear industry.
Our History
From our founding in 1996 to forming a key part of the largest independent workwear supplier in the UK, read about our story here.
Uniform. Our business but not our nature.
Incorporatewear are now entering our third decade.
At the time of our inception, one of our former shareholders, Jeff Banks CBE, had already created the British Fashion Council, won British Designer of the Year, launched the BBC clothes show and founded Graduate Fashion Week London. He understood that a corporate uniform was necessary on a number of levels, however he was adamant it did not need to be boring. This continues to be a mantra we embrace and is at the core of our service our customers.
Onwards and Upwards
In March 2021 Incorporatewear Limited (ICW) was sold by the Australian company, Workwear Group, to the Birmingham based business, Direct Corporate Clothing plc (DCC).
This acquisition paved the way for the formation of Workwear Uniform Group (WWUGL), the UK’s leading supplier of uniform, workwear, and personal protective equipment (PPE). WWUGL brings together Incorporatewear and Direct Corporate Clothing, as well as other brands as part of the company’s new cradle-to-grave offering, spanning the entire workwear lifecycle.
From sourcing and design to manufacturing and end-of-product-life processing. WWUGL currently has revenue in excess of £100 million and growing, servicing clients in construction, utilities, transport, facility, management, hospitality, retail and healthcare sectors.
2000
First key account win with Barclays
2000 was a milestone year, seeing us win our first key account. We delivered a beautiful uniform to Barclays, forming the beginnings of a long-lasting relationship.
2003
Key account win with Stagecoach
2003 marks the beginning of our relationship with Stagecoach, which would later lead to the development of multiple new uniform ranges.
2010
£10m turnover | Key account win with Virgin Atlantic
In 2010, we achieved another huge milestone of £10m annual turnover.
Was also won another key account: Virgin Atlantic. We supplied them with a new uniform range and easy ordering solutions.
2011
Incorporatewear team moves to Hams Hall
The team relocates to Hams Hall with a new office space as the business continues to expand and grow.
2013
Acquired by Pacific Brands | M&S account win
We were acquired by Pacific Brands, a consumer goods company, and a new key account is won with Marks & Spencer.
2014
Acquired by Wesfarmers
Incorporatewear is acquired by Wesfarmers as part of Workwear Group, an Australian brand.
2015
GM appointed | Business acquired | Warehouse expansion
Edward Grigg maps out his vision as he is appointed General Manager of Incorporatewear. A Portugal based business is acquired and the Incorporatewear warehouse expands into their new J6 location.
2016
£26m turnover
Achieved a staggering £26m turnover through the team’s dedication and hard work creating innovative uniforms.
2018
Launch of new branding strategy and website | Incorporateweb launched
The Incorporatewear brand receives a new strategy to help us reach new customers in search of innovative and stunning uniforms. Incorporateweb, our client portal, is launched, alongside our new website.
2021
Acquired by DCC
Incorporatewear is sold to Direct Corporate Clothing, creating a new partnership in delivering uniforms as well as workwear and PPE.
2023
WWUGL formed | AutoStore investment
Incorporatewear and Direct Corporate Clothing become trading names of Workwear Uniform Group, and are now the UK’s largest supplier of bespoke uniforms, workwear, and PPE. Heavy investment is made to improve our warehouse operations with the implementation of an automated picking system.
Workwear Uniform Group (WWUGL) is established, with Incorporatewear and DCC joining other brands as part of the new company’s cradle-to-grave workwear offering, spanning sourcing, design, manufacture and end-of-product-life processing.
WWUGL is now the UK’s largest independant PPE supplier of bespoke uniforms, workwear and PPE.
