We believe that our clothes have a deep psychological impact upon the people and their performance. Every uniform has to both encapsulate the brand and empower the wearer.

Design-led thinkers and passionate problem-solvers, we blend all of the skills within our global business to ensure your staff accurately represent your brand and are ready to perform at their best. We are insight-led people, who get under the skin of your business and understand your unique needs. We then build a blended solution that fits your business.

Owned by the £38bn Wesfarmers group in Australia, we are able to share intelligence and take advantage of shared synergies. As a result, we can count some of the world’s largest and most prestigious brands as our clients, servicing in excess of 350bn wearers around the world.

We do not just deliver a product, we deliver an experience. We offer a truly personal and dedicated service for your business. Our team culture is focused on collaboration, innovation and partnership.


Incorporatewear are now entering their third decade. At the time of its inception, one of our former shareholders, Jeff Banks CBE, had already created the British Fashion Council, won British Designer of the Year, launched the BBC clothes show and founded Graduate Fashion Week London. He understood that a corporate uniform was necessary on a number of levels, however he was adamant it did not need to be boring. This continues to be a mantra which Incorporatewear embraces.


In 2014 Incorporatewear were acquired by Wesfarmers, a A$65bn publicly listed Australian Company, adding to the brands they already have within one of their subsidiary companies, the  Workwear Group. They provide uniform brands such as Hard Yakka, King Gee, Totally WorkWear, Bates, Wolverine, Stubbies and NNT to some of the largest business in Australia and globally  such as Quantas, Cathay Pacific, Emirates , Auspost  and BUPA. The extensive range of clients and products ensures we are able to offer synergies and share intelligence regarding product, fabrics, innovation, routes and sectors. ICW was and continues to be a profitable business in its own right, but as part of Wesfamers, we have even greater strength and depth with a parent company that is investing in our growth. One example of this being the addition of a state of the art, paperless 25,000 square foot warehouse in January 2015, enabling us further to manage our clients capacity for transitional and future needs.

Our Culture

With over 100 years of combined experience, Incorporatewear’s Senior Management Team is one of the most experienced within our industry and can provide insight and expertise into your corporatewear programme.


Our structure allows us to respond quickly to market changes and client needs and provide a level of service that is focused and proactive. This ethos of client-awareness, corporate urgency and attention to details runs throughout the organisation. It is no coincidence that our mission statement includes the words, Customer First, Integrity, Openness, Boldness and Accountability.

Challenging Convention

Incorporatewear constantly challenges convention. We have on numerous occasions had to think outside the box to develop solutions for a variety of issues which our clients have faced. We achieve this through an open culture of honest engagement with our clients, sharing our creative approach, and realise that creating new working methods is of mutual benefit.

Client Retention

Our clients are at the centre of everything we do. We strive to provide practical corporatewear that blends wearer comfort with commercial practicality. Client retention is paramount to our philosophy and, as a testament to this, we are immensely proud of our loyal customers who regularly renew and extend their contracts with us.